LOCATION: Château Élan Winery and Resort, Braselton, Ga.
DATES: Sept. 14 – 18, 2016
TOPIC: Impact of the Internet and Social Media on the Endodontic Practice and Profession
The Summer Conference takes place biannually at locations that allow for both a conducive learning environment, as well as opportunities to enjoy the local area and network with fellow attendees and speakers. Conference attendance is open only to Diplomates and Candidates currently in the Board Certification Process. A conference theme drives the selection of speakers and topics that are at the forefront of the endodontic specialty, shared with attendees through lecture presentations.
At conclusion, participants should be able to:
- Discuss topics that are at the forefront of the endodontic specialty.
- Highlight the advantages and disadvantages of new clinical trends, procedures and/or armamentaria.
- Understand the importance of Board Certification.
The College of Diplomates of the American Board of Endodontics is an ADA CERP Recognized Provider. ADA CERP is a service of the American Dental Association to assist dental professionals in identifying quality providers of continuing dental education. ADA CERP does not approve or endorse individual activities or instructors nor does it imply acceptance of credit hours by boards of dentistry. The College of Diplomates of the American Board of Endodontics designates this activity for 12 continuing education credits.
***In order to attend, you must be a Diplomate or a Candidate in the Board Certification Process, or a Professional Staff person in the office of a Diplomate or Candidate in the Board Certification Process.***
Payment and Confirmation
Registration without complete payment cannot be processed. If you provide an email address when you register, you will receive an electronic confirmation. If you have not received a confirmation within two weeks of submitting your registration, please contact the COD at [email protected] or 630/510-7136.
The early registration fee will be granted for registrations received by July 15, 2016. After this date, the standard fee will apply.
Registration Packages and Fees
Registration package includes all breaks, Wednesday Welcome Reception and Saturday Dinner Reception. Spouse/Guest and Children categories are not eligible for CE credit.
Refund requests received by the College at [email protected] before Aug. 15 will be refunded in full less $100 processing fee. Refund requests received after Aug. 15 will not be granted.
Housing and Reservations
Location of Events
CHÂTEAU ÉLAN WINERY AND RESORT
100 Rue Charlemagne
Braselton, GA 30517
A room block has been reserved for meeting attendees and is being managed by the COD. Please contact Stacy Bogard at 630/510-7136 or [email protected] if you wish to make a reservation at the resort.
The standard guestroom rate of $234 (single) and $259 (double) will be offered until Aug. 15, 2016, or until the room block is filled, whichever occurs first. After that time, rates and reservations will be subject to availability. Rates are quoted per room, per night and are subject to state and local taxes, plus a $5 Georgia lodging tax per room night.
Included in the rate is the Chateau’s Versailles Restaurant breakfast buffet for each room guest for each morning. Group rates will be offered for three days prior to and three days following the meeting, subject to availability at the time of reservation.
The lecture handouts and speaker background materials will be provided on a thumb drive and via Web links, so a laptop or tablet is required to view them during or following the presentations.
Wednesday, Sept. 14
6 – 9 p.m.
Thursday, Sept. 15
8 – 10 a.m.
All Endodontic Practice Marketing Today Begins and/or Ends Digitally and Social Media is its Core—Jack Hadley, My Social Practice
As the relationships between endodontists and referring dentists continue to evolve, today’s progressive endodontic practices use digital marketing to increase top-of-mind awareness and patient referrals, attract new patients, increase case acceptance and strengthen existing patient relationships. All marketing now has a digital component—it can’t be thought of as a “bolt-on” or adjunct to some other marketing plan. Social participation and “relationship marketing” is inevitable, but given the limited amount of time a practice can spend, how are endodontic practices benefiting from this new environment while keeping it simple and effective?
- Find clarity in the relationships between various digital marketing tools and strategies, including your current website—even if you’re just getting started.
- Evaluate your current website and other digital marketing tools, and assess how to improve them.
- Gain decisionmaking confidence about what you can do yourself and when you should consider outsourced help.
- Understand why social media is so critical today for search engine optimization.
- Learn why reviews on Google and Yelp are so important for practice growth.
10 – 10:30 a.m.
10:30 a.m. – 12:30 p.m.
All Endodontic Practice Marketing. . .continued
Friday, Sept. 16
8 – 10 a.m.
How In-Practice and Online Strategies Work Together to Grow Your Endodontic Practice—Jack Hadley, My Social Practice
Your patients move constantly between a range of digital devices—including smartphones and tablets—that didn’t exist a few short years ago. These changes mean that former tried-and-true marketing methods are no longer enough. Effective practice marketing isn’t something you “have”—it’s something you “do.” If you simply build it, they don’t just come! Endodontic practices are learning that their patients can often market their practice better than they can. But cultivating and enabling patients to share your practice story with their trusted, highly scalable, permission-based social networks takes a mindset shift, a little knowledge and a little practice. But you can absolutely do it!
- Learn how to effectively combine marketing inside your practice with what happens online.
- Learn how to “sell” endodontic services without selling endodontic services.
- Start creating content that engages patients and builds trust.
- Utilize examples and successful case studies to grow your own practice.
- Discover ways to involve your team members in your digital marketing.
- Create a simple plan for becoming consistent without having it consume too much valuable time.
10 – 10:30 a.m.
10:30 a.m. – 12:30 p.m.
Cyberliability, HIPAA and Confidentiality—Michael R. Ragan, D.M.D., J.D., L.L.M.
This presentation will discuss the state and federal laws that apply to protected health information and confidentiality. Social media platform exposures will be discussed. Additionally, measures to reduce exposure in these areas.
- Describe state and federal laws applicable to PHI.
- Describe exposure areas in social media platform.
- Discuss measures to reduce exposure to these areas of exposure.
Saturday, Sept. 17
8 – 10 a.m.
The Use of Social Media Marketing in Endodontic Practice—Peter A. Morgan, D.M.D., M.Sc.D. and Holly Leblanc
The success of an endodontic specialty practice has traditionally been based on establishing personal relationships with the dentists who refer patients to the practice. Over the last 15 years, the marketplace in which referral practices operate has changed significantly. Today, success requires a much different approach to sourcing patients. Social media may provide a valuable alternative to more traditional types of marketing. Many endodontists have no experience using electronic media to market their practice. This talk, given by the Managing Partner and the Project Coordinator of a multi-office group practice, will address the changes in the referral patterns and how various forms of social media and other marketing techniques have been utilized to insure a steady flow of patients to the practice.
- Identify changes in the traditional way that endodontic practices source patients.
- Discuss various types of traditional and electronic marketing.
- Identify ways to evaluate the effect of social media marketing.
- Suggest ways to integrate social media marketing into an endodontic practice.
10 – 10:30 a.m.
10:30 – 11:30 a.m.
AAE Resources for Social Media and Digital Marketing—Jennifer Gibson, AAE Public Relations Manager
As an endodontist, a patient’s first impression of you is more likely to occur online than in your office. Digital communication is an effective way to reach patients and potential patients, as well as referring dentists. Learn how the AAE uses digital outreach to educate audiences about the specialty, how members can harness these tools in their own online networks and the importance of managing your online reputation.
- Understand how the AAE uses digital communication to raise the profile of endodontists.
- Describe how to add value to your network by sharing educational content from the AAE.
- Understand where your information lives online and how to make sure it’s accurate.
11:30 a.m. – 12:30 p.m.
Panel Discussion—All Speakers
7 – 10 p.m.
The College of Diplomates would like to thank the following companies for their support of this program.
Please visit their exhibit tables during the breaks.
American Dental Partners
Treloar & Heisel, Inc.